Union Minister Shri Shivraj Singh Chouhan will launch a national campaign against gender-based violence in New Delhi
Union Minister Smt. Annapurna Devi will attend the launch.The nai chetna campaign aims to increase awareness and take conscious action against gender-based violence through initiatives at the grassroots level.The slogan of this year’s campaign is “Ek Saath, Ek Awaaz, Violence Ke Khilaf”A month-long campaign has been organized by Deendayal Antyodaya Yojana – National Rural Livelihoods Mission under the aegis of The Ministry of Rural DevelopmentLed by the extensive SELF Help Group Network of DAY-NRLM, the campaign reflects the spirit of mass movement and will see participation of 9 Ministries/DepartmentsWhile the first edition of the campaign reached 3.5 crore people, the second edition employed 5.5 crore participants across 31 states and Union Territories
Shri Shivraj Singh Chouhan, Union Minister for Rural Development and Agriculture
Shri Shivraj Singh Chouhan, Union Minister for Rural Development and Agriculture & Farmers’ Welfare will launch the third edition of ‘Nai Chetna – Pahal Badlabh Ki’, a national campaign against gender-based violence, at The Rang Bhavan Auditorium of All India Radio at Sansad Marg, New Delhi on November 25, 2024. Union Minister for Women and Child Development Smt. Annapurna Devi will also attend the event in a joint effort of the Government to eradicate gender-based violence.
Organised by the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) under the aegis of the Ministry of Rural Development, the campaign will run across all Indian states and Union Territories till December 23, 2024. The initiative, led by the extensive Self Help Group (SHG) network of DAY-NRLM, reflects the spirit of mass movement.
The campaign is a collaborative effort in the spirit of the “whole government” approach and will involve nine ministries/departments like ministries.
The nai chetna abhiyan aims to increase awareness and take conscious action against gender-based violence through initiatives at the grassroots level.
The nai chetna abhiyan aims to increase awareness and take conscious action against gender-based violence through initiatives at the grassroots level. Since its inception, Nai Chetna has brought millions of people across the country together, promoting an important movement for gender equality and women’s empowerment. While the first edition was attended by 3.5 crore people, Nai Chetna 2.0 had 5.5 crore participants across 31 states and Union Territories participated and over 9 lakh awareness programmes on gender-based violence were held across the country.
The objectives of ‘Nai Chetna 3.0’ are to create awareness about all forms of gender-based violence, encourage communities to speak up and demand action, provide timely support systems and empower local institutions to act decisively against violence. The campaign’s slogan “Ek Saath, Ek Awaaz, Violence Ke Khilaf” reflects the challenge of taking collective action through coordinated efforts by embracing the entire society and the entire society। read more
