The MIFF panel explores the democratization of content creation and success strategies
The MIFF panel explores the democratization of content creation and success strategies
MIFF Discussion Highlights Diverse Pathways to Content Creation Success
Posted On: 16 JUN 2024 8:29PM by PIB Mumbai
The Mumbai International Film Festival (MIFF) 2024 hosted a panel discussion titled “From Adventure to Revenue: Success Strategies for Content Creators.
The Mumbai International Film Festival (MIFF) 2024 hosted a panel discussion titled “From Adventure to Revenue: Success Strategies for Content Creators.” The discussion focused on how platforms have democratized content creation, enabling creators from all walks of life to share their stories. The panelists also highlighted the growing demand for authentic Indian content and shared insights into the success strategies for new content creators.
The Mumbai International Film Festival (MIFF) 2024
The Mumbai International Film Festival (MIFF) 2024 hosted a panel discussion titled “From Adventure to Revenue: Success Strategies for Content Creators.” The discussion focused on how platforms have democratized content creation, enabling creators from all walks of life to share their stories. The panelists also highlighted the growing demand for authentic Indian content and shared insights into the success strategies for new content creators.
opportunities for new content creators on YouTube
Namrata Rajkumar, Head of Movie Content Partnership, YouTube, Vijay Koshy, President, The Viral Fever (TVF) Productions, Jatish Suvarna, Director, Marketing and Communications, GoPro India, Yash Rane, chef-turned-photographer, Kashmir-based athlete and adventure filmmaker Reeza Ali were among those who participated in the panel discussion. It was helmed by CBFC actor, producer and member Vani Tripathi.
Talking about the opportunities for new content creators on YouTube , Namrata Rajkumar said, “YouTube is a platform that has the ability to create content in multiple formats such as short, long and very long.
From rural to urban areas, you can watch many success stories on YouTube. For instance
Platforms like YouTube have actually democratised content creation because they enable anyone from anywhere to become a producer. From rural to urban areas, you can watch many success stories on YouTube. For instance , a village in Kerala has a family man who nhas over 50 million subscribers, we have farmers as content creators, truck drivers who have a large number of followers. Everyone has a story to tell and youtube is the best platform for that,” he said. read more
IMDB has 11 tv shows with the highest ratings in India
In this discussion, Vijay Koshy spoke about the story of his production house – TVF. “TVF’s journey started with ‘Big No’ from all reputed production houses. We then decided to use YouTube as a platform and created our own channels on it. Today, IMDB has 11 tv shows with the highest ratings in India. Seven of them have been made by TVF and five of them are YouTube shows only. Referring to the web series – Panchayat – he appealed to the new makers to create unique Indian content to attract more Indian audiences.
The GoPro camera was first made 23 years ago
Talking about the story of GoPro, Jatish Suvarna said, ” The GoPro camera was first made 23 years ago . In the era of YouTube, this camera has become a game changer for all content creators. They are revolutionizing the content of short-form videos and enhancing the vlogging and blogging experience with interesting visuals.
Apart from this, Yash Rane, Reeza Ali, Sai Teja also shared their experience of creating a channel, uploading videos and feedback from the audience. They said that if your work is genuine and unique, then you will definitely get a positive response from the audience.
