Bharat Pavilion inaugurated at 77th Cannes Film Festival
Bharat Pavilion inaugurated at 77th Cannes Film Festival
The Cannes Film Festival, established every year by the Ministry of Information and Broadcasting, Government of India, is attended by the National Film Development Corporation as the nodal agency in India and FICCI as an industry partner. The pavilion marks India’s continued commitment to showcase its rich cinema heritage and promote international cooperation with the global film industry.
The grand opening ceremony was held under the leadership of Shri Pradhan, Secretary, Ministry of Information and Broadcasting. Sanjay Jaju with Sri. India’s Ambassador to France Javad Ashraf.
At the crucial opening ceremony, dignitaries, renowned filmmakers and industry leaders came together to celebrate the essence of Indian cinema. The guests included Tholoana Rose Nacheke, Chairperson, National Film and Video Foundation, South Africa, Christian Jeun, Director, Department of Film, Delegate, Deputy General, Cannes Film Festival, and Filmma.
The grand inauguration ceremony, was led by Secretary, Ministry of Information and Broadcasting, Shri. Sanjay Jaju along with Shri. Jawed Ashraf, Ambassador of India to France.
The momentous inauguration was also witnessed by esteemed dignitaries, renowned filmmakers, and industry leaders coming together to celebrate the essence of Indian cinema. Guests present included Ms. Tholoana Rose Ncheke, Chairperson, National Film and Video Foundation, South Africa, Mr. Christian Jeune, Director of Films Department, Deputy General Delegate, Cannes Film Festival, and Filmmaker Richie Mehta among others.
Speaking at the inauguration, Shri Sanjay Jaju said “Heartening to have more Indian projects in the Cannes official selection this year, one each in the competition and in uncertain regard and let me also confess that both these projects have been the beneficiaries of the support from the government in terms of the incentive as well as the official core productions.”
“The Bharat Pavilion here would serve as a hub for networking, collaboration, promotion of Indian Cinema on the global stage.
We would like to foster a greater collaboration between the Indian audio visual
industry and international counterparts, thereby enhancing the visibility and accessibility of Indian Cinema worldwide and serve the national goal of using the power of Cinema to enhance the country’s soft touch.” Added the Secretary.
“India is gaining attention worldwide, both geopolitically and economically, due to its philosophical contributions, thoughts, and ideas. Its role in a multipolar world of great uncertainty is significant as we transition from the existing international order into a new one. All these aspects are interconnected, making it increasingly important for us to have a greater presence abroad, particularly in cinema” Said H.E. Jawed Ashraf.
industry and international counterparts, thereby enhancing the visibility and accessibility of Indian Cinema worldwide and serve the national goal of using the power of Cinema to enhance the country’s soft touch.” Added the Secretary.
“India is gaining attention worldwide, both geopolitically and economically, due to its philosophical contributions, thoughts, and ideas. Its role in a multipolar world of great uncertainty is significant as we transition from the existing international order into a new one. All these aspects are interconnected, making it increasingly important for us to have a greater presence abroad, particularly in cinema” Said H.E. Jawed Ashraf.
“It’s such a momentous occasion of Indian cinema here. Personally for me, I wouldn’t have a career if not for the film festival community. The festivals have helped me basically unlocking a career. And also one of my missions has been to, as a Canadian Indian, to export the best of Indian storytelling and I’m not talking about from a film standpoint, I’m talking about from the stories, from people on the ground, from the amazing culture that we have to show the world. It’s a real honour to be a part of this inaugural.“ said Richie Me.
For the first time, the Union Territory of Jammu and Kashmir is participating in the Cannes Film Market and has reached out to world-class film production companies for the shooting of the film, popularly known as ‘Heaven on Earth’. Jammu and Kashmir’s film promotion policy is less than a year old and the response received through meetings with several stakeholders on the first day is not encouraging, officials at the J&K booth said.
Bharat Pavilion serves as a dynamic platform that provides access to the diverse landscape of Indian film, talent and industry opportunities, and is set to host a number of spectacular panel discussions and networking sessions during the 77th Cannes Film Festival.
